F.ART (fashion and art)
Two very young designers are slowly conquering the fashion scene and are getting the nod of fashionistas in Metro Manila. With their avant-garde style of designing and wide insight of the fashion scene, these sisters are making raves in the industry. Lets know more about their store F*ART and find out why people are excited about their designs. We had a chat with Viva Andrada co owner of F*ART.
Rodel: How did you come up with the name?
Viva: Actually it came out from nowhere eh. Happy and I were just brainstorming for a name for the store. We wanted a name that would instantly register to people. An instant recall effect is what we want. We came up with a lot of names some were funny and some sounds corporate-like, that we didn’t want. Then it suddenly came to us that since what were doing is a fusion of art and fashion, we decided to play with the words art and fashion hence the name F*ART. Though it connotes something vulgar, that is not our intention, it’s just the recall on people we want.
Rodel: Since both of you are still in your twenties how was it starting with your own business? Was it trial and error type of approach?
Viva: Right now were almost into our first year in business and so far were doing pretty well in terms of customer turn out. As you can see, we have lots of clothes here and to tell you honestly in less than 2 month most of this will be sold to our customers. Some customers would constantly come to our shop to ask us to design clothes for them. What’s really exciting with our work is the pleasure we give to satisfied customers. When we see smiles on their faces that definitely makes our work worthwhile. Looking back the first year was equally fulfilling and challenging for us. Of course there’s always struggle especially in a start up business like us. We just consider it as a challenge.
Rodel: When did you guys start conceptualizing this?
Viva: We’ve dreamed of this since we were still kids. We would talk a lot about clothes and fashion. We save money to buy clothes then we decorate it with accessories. We have this taste for colorful clothes. We would read fashion magazines so we would be updated with the latest styles. This passion for our work gives us the energy and creativity to create.
Rodel: Do you believe that the Filipinos can compete internationally?
Viva: Filipinos is slowly making their mark in the world of fashion internationally. Filipinos are naturally gifted eh. The only problem is that we just have to be given good breaks so that people worldwide would notice. Exposure is the key for us to be known. Artistically we can go head to head with other nationalities. Another thing is that Filipinos should support other Filipinos as well sino pa nga ba ang magtutulungan kundi tayo.
Rodel: What do you sell in your store?
Viva: Aside from clothes we also sell accessories like earrings, shoes and bags which we designed. These too are bestsellers especially among teens and partygoers. And we sell them in a very affordable prices that teens with even small allowances can afford to buy. We also do reconstruction of clothes that means we can redesign your shirts and pants in a style you want. We can accessorize it or paint a design on your clothes or pants.
Rodel: Can you give tips for aspiring designers?
Viva: My advice for you guys is that you just follow your dreams and never let up even for a single moment. And always put your heart in anything you do. Eventually your positive actions will bring positive results and that will surely help in achieving your dreams no matter how big it is.
(Aired on Bread n Butter Episode 8, September 17,2008
FART (Fashion and Art)
Contact Person: Viva Andrada, Happy Andrada
Address: Kamuning Avenue
An Eye for fashion
Kitt:We definitley enjoyed discovering new and fashionable places and trying new cloth design especially those made by our Kababayans like Viva and Happy Andrada. Young as they are they are already an inspiration to countless Filipinos who is aspiring in making it big in the fashion industry. It is amazing how their creative minds come up with those higly fashionable clothing and accessories. The sisters will definitely make it big in the industry in the coming years.